5 Best Marketing Strategies for Lawyers
Just as much as network marketers must learn internet marketing skills in order to better their business and brands so do other professionals such as lawyers and attorneys. These days many
lawyers are finding out that it takes more than handing out a business card and a handshake at a court hearing in order for you to know they are a dignified lawyer. The typical traditional
lawyer advertises in the local newspaper or yellow pages. These lawyers are far too busy to do the advertising themselves and I kind of agree with that and disagree because they still can
learn a few new marketing strategies to help get them noticed online. The internet has changed so much that now lawyers and attorneys have to market themselves online and learn marketing
and advertising on the web. There are many resources available to learn how lawyers should market themselves online and so here are just 6 best marketing strategies for lawyers to apply in
their online advertising to increase business and seperate them from the competition.
Your considered the lawyer of the future and it’s now that you must plug yourself in online networking and properly market yourself on the web.
The 5 Best Marketing Strategies for Lawyers to Apply:
1. Have an Attractive Website ~ Lawyers usually like to use free webpages or use some kind of sub-domain but these sites are really boring and dry. Instead of a free webpage pay to have a fully hosted Word Press Blog with your firms domain registered. Have HD quality images and logos along with helpful widgets. It’s worth having your own fully hosted Word Press blog given that you can take that website and do so many things with it to attract new clients. You can blog post about specific case situations and share your concern to attract the right kind of lead. Depending on what kind of lawyer or attorney you are you can add categories for accident, malpractice, social security disability, etc. Hey if you can’t do this then pay someone else to do it…outsource if you don’t have the time.
2. Engagement ~ With your website now in place you need to have the site user friendly and social media optimized. Have section for people to leave a comment, ask questions and share your
blog post through social networks.
3. Welcome Video ~ Even lawyers should have a welcome video thanking the person for visiting the website and talk about your experience and qualifications. Give information that pertains
to why this potential prospect should hire you as their lawyer for a case. Be professional but show that your are a real person by being genuine.
4. Interactive Point of Contact ~ This is key to having real time conversations is to have on your website a “Skype Call Me Button” and a language translator to translate the website in
various languages so you can target the bilingual market. Now your hitting the market on all corners of the world for your local law firm. You can also offer a free face-to-face
consultation for free of charge with video conferencing.
5. SEO ~ This can be done by hiring a SEO consultant who can take your website and search engine optimize for specific keywords to have the website rank on page 1 of Google. Now your going
to really get allot of traffic and this is key to attracting the right kind of market leads.
Understand that the only thing that makes a successful firm stand out from the competition is the Marketing. So be creative and aggressive if your a lawyer…that shouldn’t be a issue most
lawyers are aggressive these days. Don’t neglect the internet to promote your business or you will be missing the boat by giving all the traffic to your competition.
Like, comment and share this post if you enjoyed reading 5 Best Marketing Strategies for Lawyers!
Cheers to your success,
Anastacia Hauldridge & Rich Guzman
Ready to take your business to the next level and explode YOUR sales team? Tap into the extraordinary power of Ace & Rich Six Figure Mastery Academy and learn how to generate unlimited leads, promote YOUR personal MLM business AND generate unlimited multiple streams of income while you build your business!
Do you feel like you’re stuck in a rut? What’s the biggest challenge you currently face in your business? Let us know below!
